Technology13 min read
What is generative AI? A complete guide without the jargon
What is generative AI and how does it work? A simple guide with practical examples, risks, and how businesses use it in 2026.
March 14, 2026
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AI in practice. No fluff!
We help businesses create real value with AI
From strategy to practical implementation. We help you with solutions that actually work based on your needs. No more "AI solves everything" discussions or doomsday predictions.
Our services
Everything you need to succeed with AI
We offer end-to-end solutions, from the first strategy meeting to a fully implemented AI solution in production.
AI Strategy & Implementation
We help you identify where AI creates the most value in your business and build a concrete plan for implementation.
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Custom AI Development
Building AI agents, automations, and integrations tailored exactly for your processes and systems.
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Product Development
We build AI-powered SaaS products and microservices, from idea to launch. See Avtalskollen as an example.
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How we work
From idea to working AI
01
Needs Analysis
We start by understanding your business, your processes and where AI can create the most value. No generic pitch, just focus on your specific challenges.
02
Pilot & Prototype
We build a quick pilot that shows concrete results within weeks. You see the value before investing in a full implementation.
03
Implementation & Support
We roll out the solution in your business and make sure it works in practice. Training, support and continued development included.
Based in Gothenburg, Sweden, we help businesses take the step into the AI era.
Who we help
AI solutions for your industry
Law firms
Contract analysis, document management and legal research with AI
E-commerce
Customer service automation, product recommendations and inventory optimization
Accounting firms
Automated invoice processing and bookkeeping with Fortnox and Visma
B2B Sales
Lead scoring, CRM enrichment and automated sales workflows
Consulting firms
Knowledge management, report generation and resource planning
SaaS companies
AI features in your product, churn prediction and support automation
Our products
AI products that solve real problems
We don't just build for clients. We create our own AI products that help businesses in their daily work.
More products launching soon
From the blog
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Technology8 min read
AI Agents Explained: What Can They Really Do?
AI agents are the new buzzword. But what are they really, what can they actually do, and where are the limits? An honest overview without the hype.
February 26, 2026
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Strategy7 min read
AI for Consultants: How I Use It in My Own Work
Exactly which AI tools I use as a consultant, how I use them in my daily work, and what I still do manually. No secrets, no sales pitch.
February 26, 2026
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FAQ
Questions about AI consulting
Answers to common questions about working with an AI consultant.
What does an AI consultant cost?
Pricing depends on project scope and complexity. We offer everything from hourly consulting to fixed project pricing. The first consultation is always free, where we assess your needs and provide a concrete proposal.
How long does an AI implementation take?
A typical pilot takes 2-4 weeks. Full implementation varies from 4-12 weeks depending on complexity. We focus on delivering value quickly through iterative releases instead of long projects.
Do we need technical expertise in-house?
No. We handle everything technical, from design to implementation and maintenance. You just need to describe your processes and challenges.
Is it safe to use AI with company data?
Yes, when done correctly. We build all solutions with GDPR compliance, encrypted data handling and processing within the EU. We sign DPAs and follow best practices for data security.
What systems can you integrate with?
We integrate with most business systems: Fortnox, Visma, HubSpot, Pipedrive, Salesforce, Zendesk and many more. If it has an API, we can likely integrate with it.
Ready to take the step into the future?
Book a free consultation and let's discuss how AI can help your business. No obligations, just concrete insights.
✓Free first consultation
⚡Response within 24h
😊Friendly team